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WHEN IN ROME WANTS TO HELP THE REST OF THE WORLD ENJOY WINE LIKE THE ITALIANS DO – IN A MORE SOCIAL, HEALTHY AND ENVIRONMENTALLY SUSTAINABLE WAY.

Yet, shipping wine from Italy to countries around the world generates pollution and therefore our business has an environmental cost.

A simple rule of thumb for consumers who want to make environmentally friendly decisions is this, the lighter and more recyclable the packaging, the smaller the climate impact.

Accordingly – besides being cheaper and more convenient – When in Rome’s decision to sell wines only in bag-in-box and cans is designed to minimise the climate impact of our business.

In Scandinavia, the alcohol monopolies have spent years researching the environmental cost of shipping and selling wine from Southern Europe, and a great example of their conclusions can be found here:  https://www.alko.fi/en/responsibly/environmentally-friendly-drinks/wine-packaging-material-is-a-climate-choice

THE PROBLEM WITH SINGLE USE GLASS BOTTLES

  • It takes over 4kWh of electricity just to make one new bottle; that’s enough to power your TV for a month
  • The melting point of glass is over 1000°C – more than steel or aluminium – so manufacturing and recycling glass requires a gargantuan amount of energy
  • Huge amounts of single use wine bottles are still not being recycled, and glass discarded in the environment takes over a million years to decompose!

Drinking wine from a bag-in-box generates around 10x less carbon than drinking from a single use glass bottle, and that is before international transport is taken into account.

Our BiBs are not yet 100% recyclable, though that’s our aspiration and we’re doing all we can to get there. The outer box can of course be folded flat and recycled together with other paper and card, whilst the inner bag can be recycled with plastic bags at all major supermarkets. However, the little tap currently can’t be recycled, so (sadly) it needs to be detached from the bag and thrown away. We’re working in partnership with our packaging supplier to find a solution.