Want to know a little secret about the UK wine industry? About a third of all wine consumed in the UK is bottled at a single £8.5 million facility just down the road from When in Rome’s HQ at Avonmouth, near Bristol. Yep, you read it right. 600 million bottles per year.

As a company that imports wine in boxes, we’re actually really happy to know that so much wine comes to the UK in bulk. But we’re mystified about two things:

  1. Why wine brands don’t like to talk about it?
  2. Why they bother with single use wine bottles at all, most of which, statistically, will end up in a recycling bin 24 hours after purchase?

Here’s our shout out to our (much larger) peers: Guys, it’s time to #thinkinsidethebox