Changing the way people drink wine here in the UK is an exciting challenge and one that we accept wholeheartedly. If you’re a like-minded soul who shares our passion for great Italian craft wine that defies taste expectations – and want to keep track of the boxed wine revolution via – you can also sign up to receive our monthly news round-ups.

You can also stay in touch via our Facebook page and Twitter feed.

UPCOMING EVENTS – Come and say hello and enjoy a tipple with us at:

Wine Car Boot, St James Market, London – 18th August, Saturday
Oxford Wine Festival – 7th & 8th Sept, Friday & Saturday
Wine, Cheese & Chocolate Festival, Acklam Village, London – 22nd September, Saturday
Red Cross Call My Bluff, Saddler’s Hall, London – 5th October, Friday
Festival of Wine, London – 13th October, Saturday
Wine, Cheese & Chocolate Festival, Olympia , Liverpool – 13th October, Saturday
Wine, Cheese & Chocolate Festival, H Suite, Birmingham – 20th October, Saturday
Festival of Wine, Edinburgh – 3rd November, Saturday
Wine, Cheese & Chocolate Festival, Passenger Shed, Bristol – 3rd November, Saturday
Wine, Cheese & Chocolate Festival, DEPOT, Cardiff – 17th November, Saturday
Wine, Cheese & Chocolate Festival, Examination School, Oxford – 24th November, Saturday
Wine, Cheese & Chocolate Festival, Barrowlands, Glasgow – 16th February, Saturday (2019)
Wine, Cheese & Chocolate Festival, Racecourse, Cheltenham – 23rd February, Saturday (2019)


Falanghina on 4

There’s nothing quite like coming back from a Sunday morning run to find the All Saints sipping on your one of your wines! I’ll be honest, it wasn’t something we knew was going to happen, which made it all the more exciting. First I was tagged in by a friend on Facebook saying that our Falanghina was on Channel 4’s Sunday Brunch show and then it all went a little crazy for a while. Online orders started whizzing through (that’s not something we see very often early on a Sunday) and Facebook and Twitter started going berserk.

Of course what the All Saints and several hundred thousand viewers discovered is what so many of you already know, that box wine really is not what it used to be. This is quality wine, that lasts for up to six weeks once opened and it’s better for the environment. It also happens to be available around the country in most larger Waitrose stores.

Now it’s time to see if the All Saints want to take some Falanghina on their next tour. Cheers.

When In Rome Launches Fundraising Campaign For Leading LGBT+ Charity Just Like Us

Last week we launched our fundraising campaign with leading LGBT+ youth charity, Just Like Us, in support of its work empowering young LGBT+ people to promote equality in education and the workplace across the UK.

We are donating the profits from every box of Falanghina white wine sold in Waitrose stores and online between June and the end of August 2018 to Just Like Us to assist in the charity’s mission to enable teachers and pupils across the country to tackle homophobic, biphobic and transphobic bullying by organising activities that celebrate LGBT+ equality in education.

To celebrate this partnership, we are hosting tastings in selected local Waitrose stores during selected Pride weekends, such as Brighton and Edinburgh.

“Why Just Like Us?” you might ask. Well, firstly, we strongly believe in the cause. Secondly, a childhood friend of mine, Daniel Gerring, is a on the board of the charity and I have seen with my own eyes how tirelessly they work towards fulfilling their mission. And finally, what could be more fun than uniting the joy of drinking craft wine like the Italians do, with the beautiful celebration of diversity that is pride season?

Boxes of our Falanghina are available from over 230 Waitrose stores across the country, including the John Lewis Foodhalls on Oxford Street and in Bluewater and can also be purchased online at

To find out more about this partnership, please click here.

How much have I drunk? Or, how to regulate your consumption of box wine

Apart from “wow, that tastes amazing!”, one of the other comments we most often hear at wine fairs is “the trouble with box wine is that you can’t tell how much you’ve drunk” or, more importantly, you want to know how much of that beautiful craft wine you have left.

It’s a good point and as a company that wants you to drink less, but better, it’s one we take very seriously.

Glass bottles have an obvious advantage on this point, as you can look at a bottle and judge pretty quickly how many glasses you have left. With a box it isn’t quite so easy, though once you get used to the format it’s easy enough to work it out just by picking it up. And therein lies the secret. Weight. Because the weight of a box is about 94% wine, as opposed to just 50-60% in a bottle, you can work out how much is left just by popping it on your kitchen scales (if it falls off, it won’t smash either).

A litre of liquid weighs 1kg, our box and inner bag weighs approximately 150g, so a full 2.25L box weighs 2.4kg and a 2.25L box gives you 18 small 125ml glasses. So, for example, if your opened box weighs 1.9kg, you know you’ve got 14 glasses left. If it only weighs 400g that’s two glasses, so it’s probably time to think about buying some more!

If that all sounds a bit complicated, our ace designer Luke has produced a handy little graphic to help, so when you weigh your box of When in Rome Wine, you know how much you’ve drunk and how much you’ve got left. Add to that the fact that the wine will stay fresh for 6 weeks after opening, and we truly hope a box will help you regulate your consumption, and enjoy high quality craft wines one glass at a time. Salute!

Please click on the image to view a larger version.

Nero d’Avola scoops Gold at the London Wine Competition

Of all the accolades picked up by When in Rome, scooping a Gold Medal at the London Wine Competition for our beautiful Nero d’Avola is the most exciting yet. This innovative event is judged by top UK sommeliers working for the Ritz, Gordon Ramsay and Heston Blumenthal, as well as by leading supermarket wine buyers. Uniquely, medals are awarded based on a combination of Quality, Value and Packaging.

Of the 350 wines selected for a medal, just 16 scored over 90 points out of 100, enough to win Gold. A quick Google of the full list of Gold medal winners shows what a posh bunch of wines our Nero box is rubbing shoulders with – most are around £30 for a single use bottle, compared to £25.99 for the three bottles’ worth of vino packed into our little box. Pick one up now at your local Waitrose or on

Don’t judge a wine by its cover, join the #boxwinerevolution