We are pleased to announce that we have launched our fundraising campaign with leading LGBT+ youth charity, Just Like Us, in support of its work empowering young LGBT+ people to promote equality in education and the workplace across the UK.

We will donate the profits from every box of Falanghina white wine sold in Waitrose stores and online between June and the end of August 2018 to Just Like Us to assist in the charity’s mission to enable teachers and pupils across the country to tackle homophobic, biphobic and transphobic bullying by organising activities that celebrate LGBT+ equality in education.

When in Rome Co-founder, Rob Malin says of the partnership: “Just Like Us is doing great things for young people who can find it tough navigating through a subject that still has stigma attached to it. We just want to show our support and help raise a bit of money for a great cause”

Those opting to buy a box of Falanghina this summer will get a crowd pleasing wine perfectly suited to the summer months and do their bit for a great cause. Typically, restaurants around the bay of Naples, and as far away as Rome, serve Falanghina as their house white. Fruity and refreshing, it is coastal Southern Italy in a glass. With a hint of minerality, it goes down a treat with seafood, fish and chips or a weighty bowl of pasta and ragu.

“Our Falanghina is a best seller over the summer months and has received some great reviews – it really is a light burst of freshness, so perfect for seasonal lunches and light suppers with friends. We’re hoping the wine will continue to be popular with consumers over the next few months and enable us to raise much needed funds.” Concludes Rob.

To celebrate the partnership, When in Rome will be hosting tastings in selected local Waitrose stores during selected Pride weekends, such as Brighton and Edinburgh.

Tim Ramsey, Chief Executive, Just Like Us, added: “Partnering with When in Rome is an opportunity to raise awareness and funding in a fun and sociable way – through wine. It’s great to be able to blend our passions and let some good come from such an enjoyable pastime.”

Daniel Gerring, board member, Just Like Us and partner at Travers Smith, said: “I am delighted to see this innovative partnership between Just Like Us and When in Rome come to fruition to coincide with Pride Season 2018. The profit from every, specially Just Like Us branded, box of When in Rome’s (excellent!) Falanghina wine sold in Waitrose stores across the country will go direct to Just Like Us to help support its groundbreaking work empowering teachers and young LGBTQ+ people to combat homophobic, biphobic and transphobic bullying and celebrate LGBT+ equality in education. My firm, Travers Smith, is proud to have supported this partnership in a number of ways, including pro bono advice from our specialist IP team. Together with the rest of the board of Just Like Us, I would like to thank When in Rome founder and CEO, Robert Malin, for his generosity and his engagement in our work.”

Boxes of Falanghina are available from over 230 Waitrose stores across the country, including the John Lewis Foodhalls on Oxford Street and in Bluewater. The boxes can also be purchased online at waitrose.com.

About Just Like Us

Just Like Us is an award-winning charity that empowers young people to be the champions of LGBT+ equality at school and work. Their Ambassador Programme trains LGBT+ young people, aged 18-21, to give talks and workshops in schools that use their own stories to champion LGBT+ equality and challenge prejudice. Their national campaign, School Diversity Week, enables teachers and pupils across the country to tackle homophobic, biphobic, and transphobic bullying by organising activities that celebrate LGBT+ equality in education.

Just Like Us has worked with over 22,000 pupils through its Ambassador Programme and involved a further 250,000 school students and teachers in School Diversity Week 2017. It has been featured in The Guardian, The Daily Telegraph, Attitude, Pink News, the BBC and ITV. To find out more about their work and impact, you can explore their website and YouTube channel.