EXCLUSIVE CRAFT WINE

Forget everything you know (or think you know) about box wine. Our great-tasting wine is one of Italy’s best kept secrets. Made by small, independent producers – this is craft wine at its finest.

IN A BOX

Each La Grande (5L) box contains over six bottles of wine and each La Mezza (2.25L) contains three. Both stay fresh for six weeks once opened. Tough, compact and easy to carry – they’re perfect for parties, BBQ’s, festivals and camping.

NEXT DAY DELIVERY

Order before 1pm Monday to Thursday for delivery next working day. Spend over £50 for FREE delivery. Enjoy our wine as the Italians do – by the glass, or fill a reusable bottle for your table or fridge.

OUR MISSION IS SIMPLE

When in Rome wants to change the way you enjoy wine. Not only is a wine box better value and much better for the environment, but the vacuum tap means you can enjoy a single glass whenever you want it, without fear of wastage.

Many of us in the UK associate box wine with cheap plonk. It’s not that different in Italy. Most Italian city dwellers still buy their wine in bottles.

But in the Italian countryside things are different.

Country folk like to visit their local winery with a refillable container – fill it with wine, take it home, decant and enjoy. It’s how Italian families have been enjoying their wine for centuries.

Our wine experts Andrea and Lorenzo own two wine stores in Milan. Both sell bottles. But more and more of their customers are doing things the rural way. Buying their wine in boxes or refillable bottles.

ROME, MILAN... LONDON

Box wine is fast becoming the way to enjoy a glass of vino in this country.

Some of London’s top wineries now serve quality wine straight from the box – and one forward-thinking bar has even banished the bottle altogether.

Isn’t it time you enjoyed a small piece of dolce vita for yourself?

As the Italians Do

Decanting your wine into a bottle or carafe – and popping it into the fridge to chill or allowing it to breathe – encourages sensible drinking and helps you to keep track of what you drink.

FRANCO ROERO

Franco is a straight-talking, no-nonsense type of guy who produces 100,000 litres of our Barbera DOC Piemonte a year on his 15 hectare vineyard in Zucchetto, a couple of hours drive from Milan.

Despite being a fourth generation winemaker, Franco was actually born in Turin. This calamity happened when his father suffered an early mid-life crisis, left the wine business and went to work for Fiat. Luckily for Franco, he soon saw the error of his ways, returned home and the family has remained here ever since.

Azienda Agricola Franco Roero winery is situated beside a beautiful rustic house that Franco shares with his lovely wife, parents and obligatory vineyard pooch. With vines as far as the eye can see, Franco oversees every aspect of his wine making. From trimming the vines, to fermentation, production, packaging and sales (no kidding, he sends us hand-written receipts).

His son, Gianluca, who’s studying agrarian economics at the University of Turin, will return in a year or so to become the family’s fifth generation winemaker.

When he’s not busy making the best Barbera DOC Piemonte money can buy, you’ll find Franco checking out the competition – who rarely come close – enjoying a run in the nearby lanes or cheering Juventus on with a cheeky glass or three of Asti.

Join us in changing the way to drink great wine

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