EXCLUSIVE CRAFT WINE

Forget everything you know (or think you know) about boxed wine. Our great-tasting wine is one of Italy’s best kept secrets. Made by small, independent producers – this is craft wine at its finest.

IN A BOX

Each five-litre box contains over six bottles of wine – and stays fresh for six weeks once opened. Tough, compact and easy to carry, our boxes are perfect for parties, BBQ’s festivals and camping.

NEXT DAY DELIVERY

Order before 2pm Monday to Thursday for delivery next working day. Spend over £50 for FREE delivery. Enjoy our wine as the Italians do – by the glass, or fill a reusable bottle for your table or fridge.

OUR MISSION IS SIMPLE

When in Rome brings you amazing craft wines from Italy – made by small, independent producers and sold in five-litre boxes or refillable bottles – for a far better price than you’d normally pay.

Many of us in the UK associate boxed wine with cheap plonk. It’s not that different in Italy. Most Italian city dwellers still buy their wine in bottles.

But in the Italian countryside things are different.

Country folk like to visit their local winery with a refillable container – fill it with wine, take it home, decant and enjoy. It’s how Italian families have been enjoying their wine for centuries.

Our wine experts Andrea and Lorenzo own two wine stores in Milan. Both sell bottles. But more and more of their customers are doing things the rural way. Buying their wine in boxes or refillable bottles.

ROME, MILAN... LONDON

Boxed wine is fast becoming the way to enjoy a glass of vino in this country.

Some of London’s top wineries now serve quality wine straight from the box – and one forward-thinking bar has even banished the bottle altogether.

Isn’t it time you enjoyed a small piece of dolce vita for yourself?

FRANCO ROERO

Franco is a straight-talking, no-nonsense type of guy who produces 100,000 litres of our Barbera DOC Piemonte a year on his 15 hectare vineyard in Zucchetto, a couple of hours drive from Milan.

Despite being a fourth generation winemaker, Franco was actually born in Turin. This calamity happened when his father suffered an early mid-life crisis, left the wine business and went to work for Fiat. Luckily for Franco, he soon saw the error of his ways, returned home and the family has remained here ever since.

Azienda Agricola Franco Roero winery is situated beside a beautiful rustic house that Franco shares with his lovely wife, parents and obligatory vineyard pooch. With vines as far as the eye can see, Franco oversees every aspect of his wine making. From trimming the vines, to fermentation, production, packaging and sales (no kidding, he sends us hand-written receipts).

His son, Gianluca, who’s studying agrarian economics at the University of Turin, will return in a year or so to become the family’s fifth generation winemaker.

When he’s not busy making the best Barbera DOC Piemonte money can buy, you’ll find Franco checking out the competition – who rarely come close – enjoying a run in the nearby lanes or cheering Juventus on with a cheeky glass or three of Asti.